Posters are a very versatile and interesting form of design as they can be utilised for so many different purposes. An effective poster design is creative, bold and provokes emotions. The intended audience is critical as it will directly influence choices of colour, graphics and font and what overall balance the piece should have. Posters can be used to voice personal and political opinion, act as an advertising tool or simply be informative.
I created a Pinterest board of some posters that I found inspiring
I jotted down some thoughts I had from looking at these posters:
- use of colour is very important in a poster and can create energy and attract the eye.
- You can often identify a visual hierarchy in a poster and the important information is often in a headline. Different fonts are used for information on different levels of the visual hierarchy.
- Less can definitely be more – some of the most eye-catching and effective designs are actually very simple, using a single graphic or just typography.
- Many posters use humour to attract attention.
I really like posters which make effective use of negative or white space. They are often quite minimalist which is a design style I like and visual illusions have a lot of impact and establish a connection between the audience and the poster. I like that they are inventive and creative and visually challenging.
Melbourne Food and Wine Festival designed by Kaushik Design
Bologna Festival Poster – the visual illusion generates the question of whether the audience sees the violins or a man with a bowtie first.
Sharing an Ice Cream by Avinash Jai Singh
One Design by Maurizio Pagnozzi
Some other examples of posters I like are:
This poster called Polygon Marvel Heroes designed by Christos Elias uses a innovative and eye-catching technique for recreating 3D looking illustrations of favourite comic heroes.
This poster by Pei-Ling Ou makes use of a monochromatic yellow with black in a very simple style. The imagery is very strong and powerfully emotive.
Mauro Gatti has very effectively blended all of the elements of this poster together with the overlay of falling snow and this works to make the illustrations, font and colour scheme compliment and balance one another. The use of colour for the typography here creates a visual hierarchy and signals the text as being the primary message The illustration is simple yet moving, supporting the plea.
This poster for the Savannah Music Festival by Brian Stauffer uses colour to communicate the type of event being advertised. The soft, springtime palette suggests that the event will be outdoors in a park or wooded area. The choice of a classical piano for the illustration also communicates the type of music the audience could expect from this particular event.